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6. what are the 4 P's of the marketing mix

  • product, price, promotion, place
  • pick, pinch, promotion, play
  • product, play, print, pick
  • price, print, peace, proud

7. what is outflows in a business?

  • this is money going out a business such as wages and bills
  • money spent on the building of the business

8. what is inflow in a business?

  • this is cash coming into the business such as sales and sponsers
  • profit a business makes
  • overall cost total

9. what is quality assurance

  • this is step by step management which checks the quality of the product throughout the making of it.
  • this is checking the quality of the product at the end

10. whats the order of the product life cycle?

  • 1. introduction 2.maturity 3. growth 4. decline
  • 1. introduction 2. growth 3. maturity 4. decline
  • 1.growth 2. introduction 3.decline 4. maturity

11. why is repeat purchase so important?

  • because then we know the customer approves
  • it increases the amount of sales of the product and less risk of declining
  • because you get to know the customer

12. what is break even?

  • when your money is divided in the business
  • this is when the revenue is equal to the costs
  • the middle of your time owning a business

13. whats quality control?

  • this is making sure the product is of a high standard. and checking the productivity of the product at the end
  • step by step management in checking the quality

14. what is meant by branding

  • being popular with the customers
  • a product with a unique character that differentiates them for instance in design or image
  • having a big company

15. what is the boston matrix for?

  • to give money to the business
  • this allows a business to see how successful there product is in terms of its market share and growth
  • to keep the business happy
  • to advertise business

16. what is primary data?

  • research that can be collected by yourself e.g) questionnairs
  • quantitative data
  • research already available that is done by someone else e.g) web research
  • qualitive data

17. what are extension strategies?

  • these are used to try prevent sales going to decline e.g) developing a wider product range
  • extensions to the building
  • strategies when selling

18. what is a buffer stock for?

  • hygiene of the store
  • a buffer stock is a way of guaranteeing their is always stock in place but not too much of it, new stock will be delivered just as the old stock runs out.
  • storage for the stock