is a method for analysing a business, its resources and its environment.
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What is SWOT analysis mainly used for?
strategic planning
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What features of a business does SWOT analysis look at?
Internal Strengths/ Internal weaknesses/ Opportunities in the external environment and threats in the external environment.
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What does SWOT analysis aim to discover?
Activity and statistics of competitors/ if they're utilising opportunities/
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What are the strengths and weaknesses of SWOT analysis?
Internal to the business . relate to the present situation.
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What are the opportunities and strengths of SWOT
External to the business/ Relate to changes in the environment which will impact the business.
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What does SWOT stand for?
Strengths, weaknesses, opportunities and threats.
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Why would a business use SWOT?
As it is the development of a strategic plan it considers internal and external factors and maximises strengths and opportunities and minimises threats and weaknesses.
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Describe stage 1 of the SWOT analysis process?
Internal analysis: essentially examining strengths and weaknesses of the business.
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Other cards in this set
Card 2
Front
What is SWOT analysis mainly used for?
Back
strategic planning
Card 3
Front
What features of a business does SWOT analysis look at?
Back
Card 4
Front
What does SWOT analysis aim to discover?
Back
Card 5
Front
What are the strengths and weaknesses of SWOT analysis?
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