real world business examples
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- Created by: Tegan:()
- Created on: 10-03-23 09:10
what is a business case study?
A business case study summarises a real-life business issue faced by a company and explains how it may affect society within a business context.
1 of 50
give an example of a merger
Disney and Pixar in 2006
2 of 50
give an example of a hostile takeover
Kraft ltd and Cadbury
At the time of the takeover, Kraft Foods was the second largest food conglomerate in the world
2010
the chairman of Cadbury branded their offer as 'fundamentally undervalued the company '
At the time of the takeover, Kraft Foods was the second largest food conglomerate in the world
2010
the chairman of Cadbury branded their offer as 'fundamentally undervalued the company '
3 of 50
what is Kraft Ltd and Cadbury also an example of?
synergy
4 of 50
who is Cadbury now owned by?
mondelez
5 of 50
give an example of a business with a global marketing strategy
Coca Cola, it has similar branding all over the world and low responsiveness to locals
- you can also use Starbucks and Mc Donalds
- you can also use Starbucks and Mc Donalds
6 of 50
give an example of entraprenure
google, Gmail
7 of 50
give an example of a business who takes CSR seriously
Ben and Jerrys, support protests on inequality, donate to help the homeless, and youth programs
8 of 50
give an example of a franchise
Mc Donalds, Zara
9 of 50
give an example of a business resistant to change, and why they failed
Nokia, they didn't develop their product like Apple who launched touch screens or Google who launched android
10 of 50
give an example of a business with a decentralised hierarchical structure
Tescos
11 of 50
give an example of a business with a flat organisational structure, and why?
Google, it keeps innovation at the centre of their strategy
12 of 50
give an example of a business with a centralised decision making body and a decentralised structure for each country
McDonalds
13 of 50
give 3 ethical issues with Apple
poor working conditions
child labour
tax avoidance
child labour
tax avoidance
14 of 50
what is the Nike sweatshop scandal?
1991 - a report was published about the details of poor working conditions of workers is Nikes factories in Indonesia
15 of 50
give a business example for strategic positioning
Ryan Air, budget friendly airline
16 of 50
give reasons to how Ryan Air strategically position themselves as cost friendly
budget friendly airline, they travel to less busy airports outside business hours so their is a rush at airports away from cities, they only use one type of plane, to reduce training costs and keep their planes grounded for as little time as possible
17 of 50
give an example of a business for outsourcing, what do they outsource
Unilever, outsource their HR to Accenture
18 of 50
give an example of a business effective in market segmentation, how?
Nivea, effectively targets the young adult market in tropical regions, their segmentation is geographical and demographical
19 of 50
give an example of a business with a effective pricing strategy, how?
Nestle
20 of 50
give an example of Nestles price skimming
target consumers for Nescafe coffee were upper-middle class, they lowered prices and targeted the middle class
21 of 50
give an example of Nestles inexpensive pricing strategy
offers fair price for a few products, based on market segmentation, usually done within a mass market
22 of 50
list all the types of pricing strategy's Nestle uses
inexpensive
skimming
penetration
bundle
psychological
competitive
global
skimming
penetration
bundle
psychological
competitive
global
23 of 50
give an example of a business that uses innovative strategies
Netflix
''companies rarely die from moving too fast, they frequently die from moving too slowly'' cofounder
focus on maximising their competitive advantage through product and process innovation.
''companies rarely die from moving too fast, they frequently die from moving too slowly'' cofounder
focus on maximising their competitive advantage through product and process innovation.
24 of 50
give an example of Netflix innovation
streaming services of high quality, accessible for the majority of consumers, cost effective operations
25 of 50
give an example of a failed business, that lost to competitors
blockbusters, Netflix moved to online streaming, blockbusters kept with dvd's
26 of 50
give a example of a business with a transnational strategy
ikea
27 of 50
why does Ikea have a transnational and global strategy?
translations shows them to be be interdependent to local responsiveness and keep costs low but global within advertising to keep the 'sameness' everywhere, but for the transnational strategy they advertise specific products to local areas
28 of 50
give an example of a business who produced a product that speeds up the finance department of business
sage, invented pay roll
29 of 50
give an example of a business going from bricks to also clicks
Primark, Next
30 of 50
give an example of a business going from clicks to also bricks
Amazon
31 of 50
give two businesses that offer the same services but dominate 2 different markets
Alibaba (china and austalia) and ebay
32 of 50
give an example of a business that outsources
Alibaba, recruited employees with skills and experience to develop
33 of 50
give a business example of reshoring
clarks, from Asia to Somerset
or Cadbury
or Cadbury
34 of 50
give an example of a trade union
UNISON represents and acts for members working in a range of public services and utilities. We represent members, negotiate and bargain on their behalf, campaign for better working conditions and pay and for public services.
35 of 50
Give an example of a hybrid company
(Bowmans)
(Bowmans)
ikea
36 of 50
give an example of a low price low value business
(Bowmans)
(Bowmans)
pound land
37 of 50
give an example of a monopoly pricing company
(Bowmans)
(Bowmans)
royal mail
38 of 50
give an example of focused differentiation
(Bowmans)
(Bowmans)
gucci
39 of 50
give an example of market penetration strategies
aldi
40 of 50
give an example of product development
electric robot hoover
41 of 50
give an example of market development
Starbucks into China
42 of 50
give an example of diversification
(Bowmans)
(Bowmans)
Alphabet, owns Googla, Nest, Verify, Calico etc
43 of 50
give an example of loss of market share
(Bowmans)
(Bowmans)
Tesco's
44 of 50
give an example of business with risky high margins
(Bowmans)
(Bowmans)
blackberry
45 of 50
give an example of differentiation
(Bowmans)
(Bowmans)
British airways
46 of 50
give an example of low price
(Bowmans)
(Bowmans)
travel lodge
47 of 50
give an example of a business with a Kaizen approach
toyota
48 of 50
give a business who relies on entraprenureship
toyota, google
49 of 50
give a few examples of businesses that use quality as a competitive advantage
apple, BMW, Waitrose
50 of 50
Other cards in this set
Card 2
Front
give an example of a merger
Back
Disney and Pixar in 2006
Card 3
Front
give an example of a hostile takeover
Back
Card 4
Front
what is Kraft Ltd and Cadbury also an example of?
Back
Card 5
Front
who is Cadbury now owned by?
Back
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