Pride magazine

PC: What is pride magazine and the target audience?

Pride is a UK monthly womens lifestyle magazine, that targets women of colour

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PC: Since what year did Pride magazine start publishing?

1990

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PC: What is the readership and circulation of Pride magazine?

Circulation of over 3,000 copies a month and a readership of over 146,000

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PC: Who disributes Pride in the UK?

It is distributed by COMAG, which is part of Conde Nast

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PC: Why is it easy to see how people may mistake Pride for a gay magazine?

As this word has become synonymous with the gay community over recent decades. In fact, the modern gay movement has its roots in the black liberation movement of the 1960s with Gay Pride borrowing its name from Black Pride

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SC: How did womens magazine articles in the 1950 and 60s change?

They moved away on articles on home making and moved to articles on beauty. Fashion also moved up the agender, with less about how to make it and more about how to wear it

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SC: With consumption at the top of the agender, what were readers being reminded of?

Readers were reminded that they should look and feel the best they could and the best way to achieve this was by purchasing the latest cosmetics and hair care advertised within the magazine pages. This is still the same today in this mag

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SC: The 'Uses and Gratifications model' suggest that audiences interact with text for 4 different reasons, what are they?

This suggests audiences interact with texts for different reasons: information, personal identity, social interaction and entertainment.

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SC: Why does Pride have such high readership figures?

The personal identity aspect is probably the main reason. Its unique selling point is that it is the only black media company that still remains in black british ownership

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HP: What is black lives matter? ( BLM )

An international activist movement which originated in the African American community

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HP: What does BLM (Black Lives Matter) campaign against?

It campaigns against violence and systematic racism towards black people

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HP: When did the BLM movement start?

In 2013, with the spread of #blacklivesmatter after the controversial acquittal of George Zimmerman in the shooting of Trayvon Martin. It then became nationally recognised thru social media and street demos after 2 more blk deaths in 2014

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HP: How has BLM dominated social media?

It may have something to do with the huge number of twitter followers and facebook likes Pride magazine now has. They have 300% more followers and likes then any other title in the ethnic market

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Pride magazine

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