Marketing Strategies Quiz

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Name one competitive postition stategy
Market Challenger
1 of 7
What is a marketing strategy?
Medium or long term plan of how a firms key marketing objectives are to be achieved
2 of 7
Name one approach to a marketing strategy
Integrated growth stategies
3 of 7
What are the four P's?
Place, Price, Product, Promotion
4 of 7
Name ONE intergrated growth strategy
Horizontal and Vertical
5 of 7
Where does marketing strategy come from?
They can be formed from the SWOT analysis
6 of 7
Name ONE section to Ansoff's Matrix
Diversification
7 of 7

Other cards in this set

Card 2

Front

What is a marketing strategy?

Back

Medium or long term plan of how a firms key marketing objectives are to be achieved

Card 3

Front

Name one approach to a marketing strategy

Back

Preview of the front of card 3

Card 4

Front

What are the four P's?

Back

Preview of the front of card 4

Card 5

Front

Name ONE intergrated growth strategy

Back

Preview of the front of card 5
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