it creates the emotional connection that draws in a target market
2 of 5
Brand personality continued
Reflects the relationship between consumers and a company products/ services and must inspire the target market but it also reflects the companies values
3 of 5
Customers.....
rely on it
4 of 5
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5 of 5
Other cards in this set
Card 2
Front
What is brand personality?
Back
it creates the emotional connection that draws in a target market
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