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More cards in this set
Card 6
Front
what is the promotional mix?
Back
Card 7
Front
what are the main elements of the promotional mix?
Back
Card 8
Front
what is direct marketing?
Back
Card 9
Front
what are the financial objectives of price setting?
Back
Card 10
Front
what are the marketing objectives of price setting?
Back
Card 11
Front
what are pricing methods?
Back
Card 12
Front
what are the three main levels of pricing?
Back
Card 13
Front
what are the main influences on pricing?
Back
Card 14
Front
what is cost-plus pricing?
Back
Card 15
Front
what is price skimming?
Back
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