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Card 6

Front

Competitor actions

Back

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Card 7

Front

Market dynamics

Back

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Card 8

Front

Technological change

Back

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Card 9

Front

Social and political change

Back

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Card 10

Front

Internal influences on marketing objectives and decisions

Back

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Card 11

Front

Corporate objectives

Back

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Card 12

Front

Finance:

Back

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Card 13

Front

Human resources

Back

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Card 14

Front

Operational issues

Back

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Card 15

Front

Business culture

Back

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