Marketing and Operations - Marketing quiz
- Created by: EmmaMooney
- Created on: 15-05-18 18:28
Other questions in this quiz
2. Marketing penetration aims to
- Sell the same products to different people
- Sell the same product to the same people
- Sell different products to the same people
- Sell different products to different people
3. In a smartphone industry, rivalry intensity is
- Low
- High
4. What is the difference between Product Development and Market Development?
- Product development is selling different products to the same people whereas Marketing development is targeting new markets with the same product.
- Product development is selling the same products to the same people whereas Marketing development is selling the same product to different markets
- Product development involves the development of new products into new markets whereas Market development involves targeting the same product into new markets
5. High barriers to exit cause
- Same
- Greater rivalry
- Lesser rivalry
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