Marketing and Operations - Marketing quiz
- Created by: EmmaMooney
- Created on: 15-05-18 18:28
Other questions in this quiz
2. High supplier bargaining power is
- When there is few suppliers in the market, thus costs are high to switch
- When there is many suppliers in the market, thus costs are low to switch
- When there is few suppliers in the market, thus costs are low to switch
- When there is many suppliers in the market, thus costs are high to switch
3. Threat of substitutes depends on
- Price and performance of substitutes
- Price and performance of new entrants
4. Marketing penetration aims to
- Sell different products to different people
- Sell the same product to the same people
- Sell the same products to different people
- Sell different products to the same people
5. In a smartphone industry, rivalry intensity is
- Low
- High
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