Marketing and Operations - Marketing quiz
- Created by: EmmaMooney
- Created on: 15-05-18 18:28
Other questions in this quiz
2. Diversification involves
- Sell more different products to the same people
- Sell different products to new/different markets
- Target new markets with the same product
- Selling the same products to the same people
3. What is the difference between Product Development and Market Development?
- Product development involves the development of new products into new markets whereas Market development involves targeting the same product into new markets
- Product development is selling different products to the same people whereas Marketing development is targeting new markets with the same product.
- Product development is selling the same products to the same people whereas Marketing development is selling the same product to different markets
4. High supplier bargaining power is
- When there is few suppliers in the market, thus costs are high to switch
- When there is many suppliers in the market, thus costs are low to switch
- When there is few suppliers in the market, thus costs are low to switch
- When there is many suppliers in the market, thus costs are high to switch
5. Buyer bargaining power is high if
- There are many suppliers and many buyers
- There are few dominant buyers and few sellers
- There are few dominant buyers and many sellers
- There are few dominant suppliers and many buyers
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