Marketing and Operations - Marketing quiz 5.0 / 5 based on 1 rating ? Business ManagementMarketingUniversityNone Created by: EmmaMooneyCreated on: 15-05-18 18:28 Marketing penetration aims to Sell the same product to the same people 1 of 11 When incorporating 'marketing development' strategy, an organisation might Target new geographical locations 2 of 11 Diversification involves Sell different products to new/different markets 3 of 11 If a company is selling the same products to new people, the strategy is called Marketing Development 4 of 11 What is the difference between Product Development and Market Development? Product development is selling different products to the same people whereas Marketing development is targeting new markets with the same product. 5 of 11 High supplier bargaining power is When there is few suppliers in the market, thus costs are high to switch 6 of 11 A high threat of new entrants can Reduce competitiveness 7 of 11 Threat of substitutes depends on Price and performance of substitutes 8 of 11 Buyer bargaining power is high if There are few dominant buyers and many sellers 9 of 11 High barriers to exit cause Greater rivalry 10 of 11 In a smartphone industry, rivalry intensity is Low 11 of 11
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