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6. If a company is selling the same products to new people, the strategy is called

  • Market Penetration
  • Marketing Development
  • Diversification
  • Product Development

7. When incorporating 'marketing development' strategy, an organisation might

  • Offer loyalty schemes
  • Target new geographical locations
  • Provide special offers and promotions
  • Develop new packaging

8. Buyer bargaining power is high if

  • There are few dominant buyers and many sellers
  • There are few dominant buyers and few sellers
  • There are few dominant suppliers and many buyers
  • There are many suppliers and many buyers

9. Marketing penetration aims to

  • Sell the same products to different people
  • Sell the same product to the same people
  • Sell different products to the same people
  • Sell different products to different people

10. Threat of substitutes depends on

  • Price and performance of substitutes
  • Price and performance of new entrants

11. High barriers to exit cause

  • Greater rivalry
  • Lesser rivalry
  • Same