Back to quiz

6. High barriers to exit cause

  • Same
  • Greater rivalry
  • Lesser rivalry

7. Buyer bargaining power is high if

  • There are few dominant buyers and many sellers
  • There are few dominant suppliers and many buyers
  • There are many suppliers and many buyers
  • There are few dominant buyers and few sellers

8. High supplier bargaining power is

  • When there is few suppliers in the market, thus costs are low to switch
  • When there is many suppliers in the market, thus costs are high to switch
  • When there is few suppliers in the market, thus costs are high to switch
  • When there is many suppliers in the market, thus costs are low to switch

9. Threat of substitutes depends on

  • Price and performance of substitutes
  • Price and performance of new entrants

10. If a company is selling the same products to new people, the strategy is called

  • Marketing Development
  • Diversification
  • Market Penetration
  • Product Development

11. When incorporating 'marketing development' strategy, an organisation might

  • Develop new packaging
  • Target new geographical locations
  • Offer loyalty schemes
  • Provide special offers and promotions