Marketing 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: Alfie LewisCreated on: 01-11-16 14:55 What are the 4 p's? Price,Product,Place,Promotion 1 of 5 Why do businesses carry out market research? For pricing the products, For promoting in the right ways, Selling in the most convinient way. 2 of 5 What is the marketing mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote it's product in the market. 3 of 5 Examples of primary market research? Questionnaire, Interview, Focus group, Surveys, Observation. 4 of 5 Examples of secondary market research? Internet, Newspaper article, TV programme,Market research specialists. 5 of 5
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