when a business (franchisor) gives another business (franchisee) the right to supply it's product
1 of 7
Benefits of operating as a franchise
less risk, more likely to succeed, financing the business would be easier, relationship with suppliers are already established, support is paid for
2 of 7
possible pitfalls of operating as a franchise
costs may be higher than expected, other franchise could give a bad reputation, no control on the business, if the franchisor fails so does the franchise
3 of 7
defintion of copyright
legal protection against copying for authors, composers and artists
4 of 7
definition of patent
an official document granting the holder the right to be the only user or producer of a product
5 of 7
definition of trademark
signs, logos, symbols or words displayed on a company's product or on its advertising
6 of 7
why is intellectual property a valuable asset to a business ?
can be sold or licensed as a source of income, competitive advantage, central to marketing and branding, innovation for customers
7 of 7
Other cards in this set
Card 2
Front
Benefits of operating as a franchise
Back
less risk, more likely to succeed, financing the business would be easier, relationship with suppliers are already established, support is paid for
Comments
No comments have yet been made