Film Studies- Hobbit Case Study 0.0 / 5 ? Film StudiesASWJEC Created by: Kezi O'HareCreated on: 13-05-13 14:22 Distributor Warner Brothers 1 of 13 Producer New Line Cinema 2 of 13 Director Peter Jackson 3 of 13 Writer (Book + for the screen) J.R.R.Tolkein + Guillermo Del Toro 4 of 13 Main Stars Martin Freeman, Sir Ian Mckellan, Cate Blanchette 5 of 13 USP?! Adaptation, franchise, prequel, New Teh (48fps,3d+Dolby Atmos 6 of 13 Campaign 1 Started in 2011 (year before release) Marked Milestones(Hobbit day) Vlogs-engaging fans, Rollijg stone publicity 1st ever film themed issue 7 of 13 Campaign 2 Advance ticket sales, Social Networks, WB LIVE PREMIER IN WELLINGTON 8 of 13 HYPERREAL 3D Enhanced and matured, Dolby Atmos sound system- sophisticated realistic presentation of effects and music, shot in expensive 48 frames per second 9 of 13 IMDB 2011- Hobbit was already in top 100 by 2012 it was no1 film 10 of 13 Online Marketing Blog & FB for 10 months before release! Youtube channel- 4million hits 11 of 13 Fans 1 Comic Con- big bucks, on site engagement- fans choose best possible ending, 2nd trailer 2.6 million views 12 of 13 Fans 2 Merch- Lego, posters, tshirts costumes etc Air New Zealand, WORD OF MOUTH 13 of 13
WJEC AS FILM STUDIES - FM2 British and American Cinema - Film Distribution 5.0 / 5 based on 1 rating Teacher recommended
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