Film Studies- Hobbit Case Study

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Distributor
Warner Brothers
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Producer
New Line Cinema
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Director
Peter Jackson
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Writer (Book + for the screen)
J.R.R.Tolkein + Guillermo Del Toro
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Main Stars
Martin Freeman, Sir Ian Mckellan, Cate Blanchette
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USP?!
Adaptation, franchise, prequel, New Teh (48fps,3d+Dolby Atmos
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Campaign 1
Started in 2011 (year before release) Marked Milestones(Hobbit day) Vlogs-engaging fans, Rollijg stone publicity 1st ever film themed issue
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Campaign 2
Advance ticket sales, Social Networks, WB LIVE PREMIER IN WELLINGTON
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HYPERREAL
3D Enhanced and matured, Dolby Atmos sound system- sophisticated realistic presentation of effects and music, shot in expensive 48 frames per second
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IMDB
2011- Hobbit was already in top 100 by 2012 it was no1 film
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Online Marketing
Blog & FB for 10 months before release! Youtube channel- 4million hits
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Fans 1
Comic Con- big bucks, on site engagement- fans choose best possible ending, 2nd trailer 2.6 million views
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Fans 2
Merch- Lego, posters, tshirts costumes etc Air New Zealand, WORD OF MOUTH
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Card 2

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Producer

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New Line Cinema

Card 3

Front

Director

Back

Preview of the front of card 3

Card 4

Front

Writer (Book + for the screen)

Back

Preview of the front of card 4

Card 5

Front

Main Stars

Back

Preview of the front of card 5
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