Control and ownership of the mass media 0.0 / 5 ? SociologyMass MediaA2/A-levelAQA Created by: Coffee1234Created on: 02-03-21 15:25 By 2004 media ownership was concentrated into how many companies? 7 1 of 8 Who says that media ownership has always been concentrated into the hands of a few powerful press barons? Curran 2 of 8 What is vertical integration? Where one owner owns all aspects of production and distribution in a media product 3 of 8 What is horizontal integration? Where one owner buys different kinds of media 4 of 8 What is diversification? Where a media company diversifies into other business areas 5 of 8 What is synergy? Packaging a product in different ways to sell more in different areas of business 6 of 8 What does Doyle argue? Democracy is all points of view being heard and power the elites hold needs to be kept an eye on 7 of 8 Do pluralists believe that media reflects public demand? Yes 8 of 8
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