Commercialisation 0.0 / 5 ? Physical EducationCommercialisationGCSEOCR Created by: G HaycockCreated on: 24-01-21 10:14 WHAT IS COMMERCIALISATION COMMERCIALISATION is the process of running sport as a business to make a profit. 1 of 7 WHAT ARE THE 4 MAIN TYPES OF MEDIA Television / social / internet / newspapers and magazines 2 of 7 NAME POSITIVE EFFECTS OF MEDIA ON THE COMMERCIALISATION OF SPORT Increased participation, funding, entertainment, fairness, coverage, National pride Promotion of minority sports, good role models, breaking of steroetypes 3 of 7 NAME NEGATIVE EFFECTS OF MEDIA ON THE COMMERCIALISATION OF SPORT Too much focus on sport, pay-per-view access only, highlight poor role models, damaging press coverage, lack of coverage for minority sports 4 of 7 WHAT IS SPONSORSHIP? The funding of individuals, teams, kit to make a profit 5 of 7 NAME THE POSITIVE EFFECTS OF SPONSORSHIP ON THE COMMERCIALISATION OF SPORT Increased funding, allows athletes to train full time, financial security, competition/facility funding 6 of 7 NAME THE NEGATIVE EFFECTS OF SPONSORSHIP ON THE COMMERCIALISATION OF SPORT Negative image of the sport if linked to fast food/alcohol. Pressure of the sponsors demands, easy withdrawal, limited to the best athletes 7 of 7
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