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More cards in this set
Card 6
Front
Data about opinions, judgements and attitudes
Back
Card 7
Front
Data that can be expressed as number and can be statistically analysed
Back
Card 8
Front
primary research methods where groups of potential customers are asked about a product
Back
Card 9
Front
marketing tool that enables you to position products to find a gap in the market.
Back
Card 10
Front
Part of a market that contains a group of buyers with similar buying habits
Back
Card 11
Front
The identity that a business creates
Back
Card 12
Front
The difference between the price and the cost of making a product. Can be achieved through quality, design, delivery USP and branding
Back
Card 13
Front
Unique selling point
Back
Card 14
Front
Agreement to use the rights and name of another business
Back
Card 15
Front
The business that purchases the rights of the franchise
Back
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