Business topic 3 promotion part 2 0.0 / 5 ? FunFunFunNone Created by: Lou Lou SchneiderCreated on: 13-02-17 15:46 Advantages promotion Low season, new customers, loyalty, screw competition over 1 of 11 Marketing budget Financial plan for marketing product for specific period of time 2 of 11 Stage of product lifecycle Launch = informative // Maturity = persuasive 3 of 11 Nature of product Consumer / Business ? 4 of 11 Cultural issues Living standards of consumers 5 of 11 Nature of target market How large is it? 6 of 11 Sponshorship Increases the image of a product and can also be fore charity 7 of 11 Social media + Targets specific demographic and respond to market changes quickly 8 of 11 Social media - Annoying, Lack of control if used by others 9 of 11 Own website + No extra costs, interactive adverts 10 of 11 Own website - Relies on customer finding website, high design costs 11 of 11
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