Business Studies-Marketing and people 0.0 / 5 ? Business StudiesMarketing and competitive environmentsASEdexcel Created by: student303Created on: 09-04-16 20:30 Value The total amount spent on customers buying products 1 of 22 Brand value A name, term, sign, symbol, design which allows consumers to identify the goods and services of a business and to differentiate them from competitors 2 of 22 E-Commerce Conducting business transactions online 3 of 22 Market A set of arrangement that allows buyers and sellers to communicate and trade particular range of goods and services 4 of 22 Marketing A management process involved in identifying anticipating and satisfying customer requirements profitably 5 of 22 Market share the number of total sales in a market for which one or more businesses or brands are responsible ( calculated as a percentage ) 6 of 22 Mass market a very large market in which products with mass appeal are targeted 7 of 22 Niche market a small market usually within a large market or industry 8 of 22 Consumer panels groups of customers are asked to give feedback about products over a short period of time 9 of 22 Database An organised collection of data stored electronically with instant access, searching and sorting facilities 10 of 22 Focus groups where a number of customers are invited to attend a discussion about product led market research 11 of 22 Market orientation an approch to business which places the needs of customers at the centre of the discussion-making process 12 of 22 Market research The collection, presentation and analysis of information relating to the marketing and consumption of goods and services 13 of 22 Market segement Part of a whole market where are particular customer group has similar characteristics 14 of 22 Primary Research gathering information that does not already exists 15 of 22 Product orientation an up approach to a business which places the emphasis upon the production process and the production itself 16 of 22 Qualitative resarch the collection of data about attitudes beliefs and intensions 17 of 22 Quantitative research the collection of data that can be quantified 18 of 22 Respondent a person or organisation that answers questions in a survey 19 of 22 sample a small group of people who must represent a proportion of a total market when carrying out market research 20 of 22 secondary research the collection of data which is already in existence 21 of 22 socio- economic groups division of people due to social class 22 of 22
Business Studies�Marketing Objectives, Strategyand Tactic 5.0 / 5 based on 1 rating Teacher recommended
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