Business revision 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: TomFECreated on: 12-12-19 16:08 What does economic manufacturing mean? How easily the design can be made and the manufacturing cost and the time it takes to make. 1 of 6 What is a Patent? Licence which prevents the copying of an idea. 2 of 6 What does fixed cost promotion include? Some examples are on the radio the television the internet, cinema adverts and in newspapers. 3 of 6 What does variable cost promotion include? Some examples are merchandising,packaging,sales promotion and exhibitions. 4 of 6 What is Predatory Pricing? Predatory pricing occurs when a firm sells a good or service at a price below others with the intention of forcing rival firms out of business. 5 of 6 What is a marketing strategy? Carefully evaluated plan for future marketing activity that balances company objectives with resources and market opportunities. 6 of 6
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