Providing products or services which meet some of the needs of a large proportion of the market
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Card 7
Front
The stage of the product lifecycle when the product is being developed and investment into research and development (R&D)
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Card 8
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The stage in the product lifecycle when a product is launched onto the market
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Card 9
Front
The stage in the product lifecycle where sales begin to increase at a relatively fast rate as consumers become aware and more confident of the new product
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Card 10
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The stage in the product lifecycle when the rate of growth of sales begin to slow. Market is likely to become saturated
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Card 11
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The stage in the product life cycle when sales are falling due to potential nee and better products in the market or consumer taste changing
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Card 12
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Plots the position of each product in terms of its market share and the relative growth of the market
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Card 13
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Products with relatively low share of the market and slow growth
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Card 14
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Well established products and have relatively high market share bit growing relatively slowly in the market
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Card 15
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Products which appear to be fast growing but aren't well established with a low percentage of market share
