Ansoff's Matrix

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Market Penetration
Market penetration is one of the four growth strategies of the Product-Market Growth Matrix as defined by Ansoff. Market penetration occurs when a company penetrates a market in which current products already exist. The best way to a
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Product Development
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible
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Market Development
A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. (Winer)
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Diversification
Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate
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Ansoff's Matrix
This well known marketing tool was first published in the Harvard Business Review (1957) in an article called 'Strategies for Diversification'. It is used by marketers who have objectives for growth. Ansoff's matrix offers strategic choices to achiev
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Other cards in this set

Card 2

Front

In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible

Back

Product Development

Card 3

Front

A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. (Winer)

Back

Preview of the back of card 3

Card 4

Front

Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate

Back

Preview of the back of card 4

Card 5

Front

This well known marketing tool was first published in the Harvard Business Review (1957) in an article called 'Strategies for Diversification'. It is used by marketers who have objectives for growth. Ansoff's matrix offers strategic choices to achiev

Back

Preview of the back of card 5

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