Methods Of Growth

Methods of Growth

Growth External Integration:

- Businesses combining together to become larger and more powerful.

- Mergers and Takeovers are examples of intergration.

Mergers:

- A merger is where two simliar sized business join together to grow.

- A merger often results in a new brand image being created as the two businesse identities are lost or can't agree on which should be kept.

Takeovers:

- Takeovers generally invole large businesses swallowing smaller ones. This usually leads to the smaller ones losing it structure…