Media in Sport

Media in Sport:

Roles:

• Inform
• Educate
• Entertain
• Advertise

Inform

• Live coverage, factual information and analysis
• Rules, reports, replays and results
• Scrutiny of teams and performers behaviour
• Highlights and comments
• Informed via newspapers, magazines, TV, the radio and the internet
• The media preview upcoming events and comment of likely outcomes and debrief when they are over

Educate

• Documentaries and programmes teach about global sport
• Public can also be educated about sport skills, coaching techniques, contemporary sporting issues and developments in school and community sport
• Ethics of fair play can also be reinforced through comments of role models

Entertain

• Sport used to interest and amuse the public
• Many sports and teams have seriously committed fan bases
• The…