Marketing Objectives - 3.3.1
- Created by: Lydz1573
- Created on: 14-04-17 10:30
Marketing: The anticipating and satisfying of customers needs and wants in a way that delights the customer and meets the needs of the organisation.
Marketing Objectives - The goals of the marketing function in an organisation
Sales Volume - The number of items sold or produced
Sales Value - The financial worth of the items sold
Market Size - The volume of sales of a product or the value of sales of a product
Market Growth - The percentage change in sales of a generic product or service over a period of time. e.g. market growth of bikes in general rather than a specific make of bike
Market size in year - Market size in previous year X 100 = market growth %
Market size in previous year
Sales Growth - The percentage change in sales for a specific business or product over a period of time
Sales in that year - Sales in previous year X 100 = sales growth %
Sales in previous year
Market Share - The percentage of the total sales of a…
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