An interview is a face-to-face interaction between an interviewer and interviewee. There are two types.

Structured interview- list of pre-determined questions asked in fixed order.

  • One benefit of this method is that it is easy to replicate because of standardised procedure, this means that research can be gathered quickly
  • One drawback of this method is failure to capture quality, the data captured maybe unrepresentative as the interviewer can't encourage…


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