Business Management Porters five forces

Question - Provide a brief description of Porter's Five Forces

Porter’s Five Forces analysis is carried out to determine whether a certain market/industry holds potential for a company that is deciding to enter it. It is, therefore, carried out to determine the structural attractiveness of an industry and also to determine whether it allows a company to fit in the industry or not.

The structural attractiveness of an industry is verified by a set of five forces as mentioned by Porter that are the barriers in an industry that exist to prevent new entrants into the market, the…