A Level PE - Sport and the Mass Media
- Created by: hotzmc
- Created on: 26-12-17 17:48
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A Level PE - Sports and the Mass Media:
Functions of Media in Society:
The main functions are:
- To advertise, e.g. promote a big boxing fight
- To educate, e.g. knowledge of tules, tactics, etc
- To entertain, e.g. to show an important football match on TV
- To inform, e.g. results, tables, etc
- To interpret, e.g. analysis of tactics
Sport and the Mass Media:
The main forms of sports media:
- TV
- Radio
- Newspapers
- Internet (including social media)
The Media & Sport:
- The rise of media coverage in sport has been interdependent with the rise of sport itself
- Early media outlets (like newspapers) allow people to be informed about results and analytical articles were written about the matches
- This made sport more popular amongst the masses (spectatorism)
- After newspapers came to radio, in the 1920’s, now people could hear ‘live’ what was happening during a sports contest
- Listeners could use numbered grids published in the Radio Times in order to ascertain which area of the pitch the action was taking place due to a second commentator reading out grid references during the match
- Where the saying ‘back to square 1’ comes from
- In the early 1940’s, TV coverage of sport was introduced
- This allowed sport to reach the masses and sportsmen were becoming household names
- Initially, TV coverage was highlights based only but soon matches were broadcast live
- It was an easy form of entertainment and was very popular to the masses
The Impact of TV Coverage on Minor Sports:
- The BBC had the early rights to what were considered the major sports like football & cricket,
- The emergence of more terrestrial channels like BBC2, ITV and Channel 4 allowed more minor sports to be shown on TV
- Sports like horse racing, skiing, snooker, darts and golf were all broadcast on TV
Modern Day…
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