1997 Election.

1997 Election.

Conservatives lost:

• Black Wednesday.
• (Major) the "grey man of politics".
• Factionalism - splits over Europe.
• Reputation of the party (governing competency) - now economically incompetent, Tory sleaze, Cash for questions, undermines the democratic process.
• Policy failures e.g. cone hotline, crime doubled.

Labour won:

• Transformation of the…