1.3 market positioning

MARKET POSITIONING

• market positioning is concerned the the perseptions consumers have about products.
• consumers position a businesses product in relation to those competitiors. 
• some approaches businesses might use to position its products are: 
  • The benefits ofered by the product -- style, quality. 
  • the unique selling point-- this is the key aspect of product that sets it apart from competitiors. 
  • the attributes of the products-- e.g a solgan for the products 
  • …