Definition - The extent to which barriers to entry and exit are free and costless.
It is one where potential firms can influence the behaviour of existing firms, and there is always the threat of possible entry.
Characteristics - Abesence of sunk costs -Open to hit and run entry -Perfect knowledge exists
-Lack of barriers to entry and exit -Lack of brand loyalty -Firms have access to the same tech
Monopolistic Competition - Low barriers to entry but customer loyalty can be built + regulatory requirments
Oligopolistic Markets - High barriers to entry but fear of competitive firms
Market power - patent or legal right to operate in the market - not at all contestable
High barrier example - Air transport or ferry service
Low barrier example - Taxi or coach service
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