Soft HRM

Soft Human Resource Management e.g. McDonalds

• Treats employees as the most important resource in the business and a source of competitive advantage
• Employees are treated as individuals and their needs are planned accordingly
• Focus of HRM: concentrate on the needs of employees – their roles, rewards, motivation etc.

Soft HRM Characteristics:

• Training and development opportunities
• Internal promotion                                                                    
• Development appraisal systems                              
• Consultation and empowerment                             
• Flat organisational structure