Things like cooking methods, seasoning and the freshness and quality of ingrediants all affects how food tastes.
Texture matters. The majority of people with prefer: aldente pasta dishes, crisp pizza bases, and crisp and crunchy vegetables.
If food smells good, we're more likely to want to eat it. Cooking technique and seasoning choice will effect smell.
Attractive food is more appealing that unattractive food. E.g. colourful and beautifully presented roast looks more appealing than plain coloured mash.
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