METHODOLOGY -
Case Studies - E.g. Anna O.
+ True insight into behaviour, Unique info, Qualitative, Descriptive data, Ideographic, In depth.
- Can't generalise, Quantitative, Can be biased, Small sample of population, (Gender/ cultural/ historical bias.)
Clinical Interviews.
+ Client likely to open up to therapist (good relationship), Therapist can see verbal and non-verbal behaviour, Rich qualitative data - more likely to uncover reason behind behaviour.
- Hard to detect trends - can't generalise, Interview bias - they may direct interview to fit hypothesis.
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