This is where our behaviour(addiction) is controlled by neurotransmitters and chemicals in the brain, such as: Endorphins, dopamine etc.
- HIgh levels of dopamine and endorphins are linked to addiction, these are our feel good chemicals that increase in concentration during an addictive activity e.g. smoking. Once the activity is stopped the levels of these chemicals drop, so we want that good feeling again and so repeat the behaviour.
- Low serotonin levels are linked with being more impulsive, this is indirectly linked with being more likely to try risky addictive behaviours, hence more likely to start an addictive activity.
Neuroadaptation
This is where we develop a tolerance to drugs, due to repeated use. Our brain becomes adapted(used to) the higher levels of neurotransmitters so when we stop the addictive behaviour we get withdrawal symptoms, to get rid of the withdrawal symptoms we continue the addictive activity. This can explain tolerance as people need to to take higher and higher levels of drugs for example, just to get the same effect.
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