MISSIONS / AIMS / OBJECTIVES

Mission statement: overall reason for existence

Corporate Aims: the long term targets, plans fulfil statement

Corporate objectives: medium to long term quantifiable targets to fulfil mission statement

Corporate strategy: the actions taken to  achieve

SMART 

SPECIFIC - DEFINE FIRM MEASURING E.G. SALES

MEASURABLE - QUANTIBLE TARGET

AGREED - HELP COMMITMENT

REALISTIC - HELP MOTIVATION

TIME SPECIFIC - KNOW HOW LONG

ANYONE INTEREST BUSINESS

SHAREHODLER (OWNER)

MANAGERS

COMMUNITY

GOVERNMENT

EMPLOYEES

CUSTOMER

WRITTEN STATEMENT CLEAR FIRMS AIMS & VALUES

DESCRIBE WANT ACHIEVE & HOW

VISION & VALUES

UNDERSTAND ACTIONS

STRATEGY = PLAN ACHIEVE OBJECTIVES

STATEMENT NEEDS ACHIEVING 

FOCUS ACTIVITY

TARGETS

MEAUSRING PEFORMANCE

IMPLEMENTING MISSION

MEASURMENT

FOCUS

ACHIEVEMENT

MOTIVATION

BETTER PLAN

COMMUNICATION

PROFIT: MAXIMISED DIFFERENCE SALES REVENUE & TOTAL COST GREATEST - SAISFICING - ACHIEVING MINIMAL PROFIT

GROWTH: FIRM GROWTH = MORE PROFIT - BETTER SALARIES / JOB SAFE

SURVIVAL: TRADE OVER DEFINE PERIOD TIME / RECESSION / COMPETITION

CASH FLOW: VITAL ELEMENT PAY DEBT - BANKRUPT

SOCIAL & ETHICAL: SOCIAL PROVIDE JOBS LOCAL / ETHICAL BASED MORAL PRINCIPLES

DIVERSIFICATION: INCREASE RANGE UNRELATED GOODS