-Adding Value makes a product or service more desirable to the consumer (everything done to the raw material to turn it into the product the consumer buys is added value)
-Purpose of business activity: Everyone has their own needs and wants. Needs are things that people cannot live without such as shelter, food and water supply. Wants are people’s desires that they can live without such as a car, jewellery and a television. Everyone has different wants but everyone’s needs are quite similar. The purpose of businesses is to satisfy these needs and wants.
-Objectives of different types of organisations:
Non-profit organisation: Raising as much money for their cause, projects, and completing these within a giving ammount of time.
Private enterprise/sector: Provide high quality, be the cost leader in the marker, have high profits.
Public enterprise/sector: Increase living standards,
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