- 17th Century: Moral addiction - addiction is a moral choice to be punished
- 19th Century: Disease concept - addiction is due to the substance being dangerous
- 20th Century: 2nd Disease concept - addiction is an illness
- 1970s: Social learning theory - addiction is learned behaviour
Health Psychologists interested in
- Initiation - how and why does it begin
- Maintenance - how and why is it maintained
- Cessation - how can we change unhealthy behaviour
- Relapse - why do people go back to unhealthy behaviour
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