1 Rebranding- the reinvention of rural places to change the look or purpose of a place.
2* PAST OF THE LAKE DISTRICT- rebranded in 1951 as national park, failed to get national world heritage status. - outdoor recreation, outstanding resources- e.g mountains, rock climbing, hill walking.
3 WHY REBRAND?- larger market, increase investment, improve local lives.
4 OLYMPICS 2012- increased intrest in cycling and sailing- health and fitness and recreation.
5 NOW IN THE LAKE DISTRICT- Go Ape 2003, North Face mountain bike trail 2006, challanges in the Lake District- Fred Whitton challenge.
6 ADVANTAGES- Popular, 42,000 jobs, income generated. tour of britian cycle race- boosted economy £3million, gives residents something to do.
7 DISADVANTAGES- traffic congestion- travelling to Go Ape etc. Possible damage to rare-rock vegatation- climbing wall may put pressure on the stone cycle.
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