American film
Why are American films so successful?
· Genre
· Franchises
· Big Budget, stars, special effects, action scenes, simple stories, happy endings.
· Populist, escapist entetainment.
Case studies - The Dark Knight, Harry Potter, Pulp Fiction
Other examples - The Avengers, Star Wars, Jurassic Park, Avatar, Titanic.
Audience - Entertainment and escape.
Producers - Profit and easy marketing.
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