Glock and Stark claimed that women New religious movements becuase they may be relatively deprived i.e. if they are Psychically Deprived they turn to Transcendental Mediation to help them live fulfilling lives and reduce anxiety levels
Organismically deprived, ethically deprived
AO2: However, Bruce claims that it is usually MIDDLE CLASS women that turn to NRMs, working class are more passive so prefer to attend church rather than take control of their lives
Women are NOT very committed to NRMs i.e. once they have received help they tend to live.
They are also not live-long members because TM requires too much commitment and they may not have much time, esp if they have children
New Age: Heelas found that a large majority of the women have turned to the New Age because they are LESS PATRIARCHAL and have BENEFITIAL effects.
Describe hollsitic milieu and what it involves
AO2: However, it only appeals to a MARGINAL number of women i.e. Heelas and Woodhead found that in their Kendap project, only 1 in 50 women found an appeal in New Age.
Willis also claimed that they were short lived because they offered their services like a busineses so they faced decline of customers and competiion in market place
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