Edexcel GCSE Business Studies Unit 3 - Building A Business, Topic 1 - Marketing

The Marketing Mix

There are 4 elements to the marketing mix, these are:

• Product;
• Price;
• Promotion;
• Place.

PRODUCT

SELLING CUSTOMERS THE ITEM THEY WANT

PRICE

CHARGE A PRICE THEY ARE WILLING TO PAY

PROMOTION

MAKE THEM AWARE THROUGH ADVERTISING

PLACE

MAKE THEM AVAILABLE IN THE RIGHT PLACE

The marketing mix is the combination of factors which will help a business to successfully meet the needs of customers.