Publishing the wrong photo in a defamatory context, even if the person's name is not included, can be costly e.g. publishing a photo of an event with people holding drinks is fine. But if that photo is later used as a stock image to illustrate the perils of drinking alcohol, those pictured may sue because the inference is that they have an alcohol problem.
Placing a photograph incorrectly or using the wrong picture can wrongly suggest that someone shown is a person 'identified' in the accompanying story.
The claimant must prove that the published material identifies them. Omitting a name may not be a defence.
Derogatory comments published about an institution, business, or company can affect the reputation of the person who heads or manages it - newspapers have had to pay damages to headteachers, who were not named in stories, for reports criticising schools.
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