Commercialisation 5.0 / 5 based on 1 rating ? Physical EducationSocio-cultural studiesA2/A-levelAQA Created by: z_mills1Created on: 30-04-15 08:50 Commercialisation Characteristics of commercial sport: Professional sport sponsorship/business entertainment contracts athletes are commodities high levels of media coverage winning + success 1 of 7 Adv. and disadv. of commercialisation (sport+perf) Advantages Increase in wages/prize money/extrinsic rewards/ increased sponsorship Performers become well known/role models Increased participation/increased spectators Money to provide better facilities/better equipment/training support/better coaches Performers able to train full-time Increase in number of events/competitions Disadvantages Increase in deviant behaviour/cheating/doping/violent play Not all sports benefit/money mainly goes to popular sports Sport loses control/organisation of events/corporate hospitality taking tickets Over-reliance on money as income Rules alter/format altered/forced to turn from amateur to professional Greater pressure/expectation on performers to win 2 of 7 Adv. and disadv. of commerc/sponsorship (spectator Advantages Players/teams of higher standard/increased excitement of watching role models Better quality facilities/ bigger stadiums/team merchandise to create team loyalty Increased number of competitions/opportunities to watch events Rules changed to create extra excitement/interest less incorrect decisions by officials/increased excitement waiting for correct decision Disadvantages Traditional nature of sport changed/viewing experience altered Breaks in play for adverts/commercials/decisions of officials Less tickets available/higher ticket prices Match fixing Start times/kick-off times arranged to maximise viewing figures Minority sports receive less coverage/major sports dominate the television schedules 3 of 7 Adv. and disadv. of sponsorship Advantages sport is promoted thorugh extra publicity sponsorship helps create atmosphere at events sports are organised better improved facilities benefit performer and spectator Disadvantages sponsors gain control over timing, seasons, location of events sports rely too heavily on sponsors - withdrawals can be disastrous sport becomes associated with product - may not be desirable 4 of 7 Adv. and disadv. of media coverage Advantages creates role models/personalities draws attention to top level sport/raises profile of sport breaks are an ideal for sponsors to advertise competition formats have changed e.g. 20/20 cricket more exciting Disadvantages minority sports suffer because of lack of interest needs of television have altered match timings highlights personalities rather than team effort possible loss of gate money - more people watching via tv 5 of 7 Adv. and disadv. of media coverage (coaches) Advantages Greater profile/public awareness of their role Increased salary/job opportunities Greater funding from media rights to develop players/team/squad/ support systems Easier to analyse opposition Learn from other coaches Disadvantages Greater pressure/expected to produce results Greater expectation to deal with media/answer questions/invasion of privacy Hire and fire culture/easier to lose job Coaches at clubs/sports with less coverage have less funding Coaches at clubs/sports with less coverage find it harder to attract performers Media allows opposition access to team tactics 6 of 7 Adv. and disadv. of technology Advantages Ensure correct decisions are made/fair competition/less controversy Helps officials communicate with each other Less pressure on official to make the final judgement/less post-match criticism Creates excitement in crowd waiting for decision/allows players to officially challenge decisions Disadvantages Technology can’t be used for everything/over reliance on technology/lose respect for officials Specific technology used must be accurate/high level of reliability Changes the nature of the sport Cost limits use of technology at events/not consistent for all players or spectators Breaks in play can be disruptive for spectators if too long 7 of 7
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