WHERE the IDEA came from and WHY it's a good one.
KEY TARGETS: SALES, PROFIT, GROWTH (DIRECTION)
FINANCE REQUIRED- SOURCES of finance from founder and external sources, period of time.
MARKET OVERVIEW: Main segments, market size (value and quantity)
HOW THE BUSINESS WILL OPERATE-LOCATION, STAFF, DISTRIBUTION
CASH FLOW forecasts+Trading..
Sources of information and GUIDANCE.
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