INTERNAL FACTORS = factors businesses are able to control to cause it to collapse.
Lack of planning; Entrepreneurs can be prone to overlook the importance of planning. Financial planning = KEY. Entrepreneurs need to ensure that the business is sufficiently funded to cope with periods of weak cash flow.
Lack of funding; Established businesses may fail to attract funding because their track record is not as good as it needs to be, thus, they present too much of a risk for investors and other lenders. New businesses fail to attract funding because there is no trade history which again presents a risk to investors.
Marketing problems; Businesses that launch products that fail to meet customers needs are likely to stumble. Inappropriate pricing strategies may set prices too high or too low.
Failure to innovate; Some businesses may have been resistant to change and adopt new technology which can be seen to lead to slow growth which is not ideal in a dynamic market if you want to maintain a market share.
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