Under-utilisation of Capacity - When a firms output is below the maximum possible. This is also known as excess or spare capacity. It represents a waste of resources and means that the organisation is spending unnecessarily on its fixed costs.
Capacity Shortage - When a firm's capacity is not large enough to deal with the level of demand for its products. This means that certain customers will be disappointed. Further sales may be lost if unhappy customers decide not to buy from the firm again or if negative publicity results from the firm's failure to supply.
Rationalisation - A process by which a firm improves its efficiency by cutting the scale of its operations.
Subcontracting - When an organisation asks another business to make all or a part of its product.
Stock Control - The management of levels of raw materials, work in progress and finished goods in order to reduce storage costs whilst still meeting the demands of the customer.
Non-standard orders - A business decision related to a one-off contract. Usually, the non-standard order requires a respinse to a request to supply a fixed quantity of a product at a particular price.
Quality - Those features of a product or service that allow it to satifsy (or delight) a customer.
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