P- Retrospective data
E- Recall info of addiciton from past = make up leading to inaccuracy
E- Findings dont support risk factos , reduce int validity
L- Weaken support when look at risk factors in develop addicition
P- Not absolute findings
E- Individual differences = Not all with the factors develop addiction
E- Other factors involved = unconscious motives
L- Need to learn more about risk factors
P- Culture bias
E- Western = America
E- Difficult to generalise to Non west = Kenya = different norms/ values
L- These impact their risk factors so need to understand their norms/ values
P- Practical applications
E- Doctors can use to create treatments/ prevention
E- Peer Pressure Resistance Training = avoid smoking
L - Important part of applied psych and prevent addiction
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