1932: Hoover VS Roosevelt

• Hated

Hoover-villes

Hoover-blankets

'If you don't pick me up, I'll vote Hoover' (Hitchhickers)

"Prosperity is just around the corner"

• The do nothing President
• Never left White House scared Americans would kil him

• Positive, uplifting & vivacious campaigning

"Happy days are here again"

• Govenor of New York, intervening to help ordinary people
• New Deal helping Americans

"The forgotten man at the bottom of the economic pyramid"

• Traveled by train across the whole of US (13 thousand miles) ACTIVE
• New Deal= confused, flipped between cutting & spending $ 
• vague & contradicting

Catholics, African Americans, Southerners, trade unionsists, immigrants, North Blue Collar Workers

Hoover 40%

Roosevelt 57%

• Lame Duck (lasts 6 months of Presidency before new President)
• Hoover's last  speech very weak
• Roosevelts speech inspiring

"We have nothing to fear but fear itself"

• Historian Brogan 'Turning point of American History'