Business A2 Unit 4.3.1a (Corporate objectives and strategy)
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- Created on: 17-12-15 09:49
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- Business Unit 4.3.1a
- corporate objectives
- Development of corporate objectives from mission statement and corporate aims. -Critical appraisal of mission statements
- Stakeholder influences on corporate objectives
- Corporate Culture
- Strong and weak cultures, classification of company cultures, how corporate cultures are formed, difficulties that might occur when changing established cultures
- Corporate Strategy
- Development of corporate strategy, aim of portfolio analysis, achieving competitive advantage through distinctive capabilities effects of strategic and tactical decisions on human/ physical and financial resources, porters strategic matrix
- Competition versus co-operation: resource implications and the difficulty of changing corporate strategy in response to the influence of the competitive environment, political, legal and other influences that encourage co-operation between companies on strategy
- Development of corporate strategy, aim of portfolio analysis, achieving competitive advantage through distinctive capabilities effects of strategic and tactical decisions on human/ physical and financial resources, porters strategic matrix
- corporate objectives
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